Eventbase is the leading mobile event technology platform for premium brands.
Eventbase Manager makes it easy for event organizers to create and manage events within their mobile event app. The biggest challenge was to create an on-boarding flow where the user, after login to eventbase manager, started the process of creating a new event or managing existing events. The process of creating a new event is a guided flow and has a four steps before completion. With just a few simple steps users can add event details, create a schedule, invite attendees; and add sessions, speakers, venues, sponsors and more.
Throughout 2016 to 2018 I worked extensively on improving the user experience and interaction of Eventbase Manager, converting it from an internal tool into a user-centric self-serve product. This was a challenge as the needs of external users didn’t always align with those of the internal teams. This meant having to conduct an even more rigorous analysis of the product that involved teardowns of existing features and functionality, competitive analysis, user research, complex user flows, information architecture, and extensive user testing with internal and external users.
We focused on improving the 6 key aspects of Eventbase Manager:
The project scope included designing flows, wireframes, and visual designs for a long-overdue password reset feature that would allow event organizers to reset their passwords without having to contact support. This helped create a more user-focused and secure login process for EBM.
We conducted a design sprint to try to find solutions to our problem. We were 5 people from the squad and two external stakeholders, the CEO (in this case he was the decider of the sprint) and a customer service representative that had a fresh view of all the problems the clients were facing day after day. Lead by one designer of the company we ideated through different workshops and we finished the week with a final low fidelity prototype that we would use it to test our concept in the following week with users of our service. Using Sketch to create the sketches and Invision to prototype the interactions we build a flow to create an event that five people tested in-house in a moderate user testing interview.
Testing was conducted in our in-house lab, myself leading the sessions and with a colleague helping me with the note taking.
We got important insights and I’d like to highlight these:
After testing we updated the prototypes and got the green light from stakeholders to start creating the final prototype for development to start building the new experience we designed. We spend about two weeks building a high end design that looks the following:
This new and improved experience was well-received by event organizers and internal teams. It also initiated a shift in design thinking at Eventbase and prompted us to define a more collaborative design and development process, which in turn allowed us to unite design and development around a common visual language.
By incorporating Sketch and InVision into our workflow we were able to reduce friction in the developer hand-off with the inclusion redlining, which removed the need for bespoke design specifications.
The result was a more streamlined event creation process, and guided experience, for first-time event organizers. Using the design system we were able to create several internal tools that helped Eventbase teams manage client features and integrations.
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