Eventbase is the leading mobile event technology platform for premium brands. Eventbase creates apps for Events, ranging from Conferences and Tradeshows to Music and Film festivals. From SXSW to Microsoft, the range of clients using the app varies greatly, but they all have one common goal in mind: to help their attendees craft their ideal experience.
In over two years as a UX/UI Designer at Eventbase, I worked on over a hundred apps for clients all over the world across different industries -- corporate, consumer, tech, film, music, sports, medical, and more. As a UX/UI Designer I was responsible of quarterly planning, user research, user flows, Information Architecture, wireframing, prototyping, user testing, and visual design. I also defined and documented a number of design processes and workflow improvements such as a jira ticketing process, design wiki, FAQ page, design mentorship program, and lead the creation of user testing guidelines.
After a few years in the industry I established a design work frame that helps me from understanding the problem to deliver a design solution. This is rooted on the Design Thinking and the Design Sprint methodologies with a Lean UX approach . These are the steps:
By defining the scope and putting an emphasis on user research and testing, we were able to make more informed decisions that were based on user feedback, instead of assumptions. It also allowed for a more collaborative approach to design by incorporating developers in key parts of the process.
Customer service reported several complaints about Scheduling and we wonder... "How might we create an experience for the attendee where their time is spent enjoying what the conference is providing, rather than spending too much time aimlessly wandering how to register for the next session or find the right one?" We are not providing a solution for our users to register.
By conducting user interviews we were able to determine the pain points of our user base which could lead us to our hypothesis. We conducted 10 interviews with past attendees of different events and 10 interviews with event organizers. We set them up online and were conducted by an interviewer and a note taker. Based on our research and breakdown of user scenarios and stories, we were able to determine the main pain points and wants of our user base:
Ideation is an important part of the design process. When you have a well defined problem and a comprehensive research is time to ideate possible solutions with the team. At this stage of the design process I like to use ideation workshops that help to create flows. The Google Design Sprint is a great way to bring together the entire team and stakeholders to decide how to define the project. We decided we would be improving this feature by improving the visuals and adding two new flows, one to register and one to favorite a session.
Once the main iterations of my designs were done and user testing was completed on wireframes, I created a component-based UI Kit that was based on the Atomic Design Method. This made it easier to break down all the elements into pieces that could be repurposed elsewhere and create consistency as we built out the platform beyond the scheduled area. Another reason these components work well with our system is we can easily define what is editable by the client and what’s fixed, creating a fluid system that’s customizable by our UI design team to offer each client a unique product.
User testing showed positive results, with people being able to register to sessions they wanted quicker. via search or personalized recommendations, as well as filling "Your Calendar" with ease thanks to adding elements via their agenda. Here are the results we achieved by implementing this new concept: