About Eventbase

Eventbase is the leading mobile event technology platform for premium brands. Eventbase creates apps for Events, ranging from Conferences and Tradeshows to Music and Film festivals. From SXSW to Microsoft, the range of clients using the app varies greatly, but they all have one common goal in mind: to help their attendees craft their ideal experience.

My role

In over two years as a UX/UI Designer at Eventbase, I worked on over a hundred apps for clients all over the world across different industries -- corporate, consumer, tech, film, music, sports, medical, and more.
As a UX/UI Designer I was responsible of quarterly planning, user research, user flows, Information Architecture, wireframing, prototyping, user testing, and visual design. I also defined and documented a number of design processes and workflow improvements such as a jira ticketing process, design wiki, FAQ page, design mentorship program, and lead the creation of user testing guidelines.

My Process

After a few years in the industry I established a design work frame that helps me from understanding the problem to deliver a design solution. This is rooted on the Design Thinking and the Design Sprint methodologies with a Lean UX approach . These are the steps:

  • We have a Problem! Define clearly the problem statement and the goals we want to achieve, meaning the numbers or the level of satisfaction we want to reach .

  • Discovery: User research (Qualitative and Quantitative). Depending the scope of the project I include primary and/or secondary research. This may include user surveys and interviews, competitive analysis, heuristic evaluations and other techniques.

  • Ideation: On this stage is where I meet with the team, the more the merrier, we discuss technological barriers and feasibility plus I run workshops to find a solution to our problem

  • Sketching: At this point we have a hypothetical solution, so is time to create .User flows and Wireframing the concept.

  • Testing: Is the concept good enough? We have to run a test to ask our users if what we did is easy and smooth.

  • Prototyping: If the user is happy I am happy, after the wireframe has passed the test is time to create beautiful designs that will come to live by the hands of the developers.

  • Tracking Results: After launching the design is important to pair with data analytics to track the results and see if we successfully reached our goal or we need to work to improve it.

  • By defining the scope and putting an emphasis on user research and testing, we were able to make more informed decisions that were based on user feedback, instead of assumptions. It also allowed for a more collaborative approach to design by incorporating developers in key parts of the process.

    Case Study: Scheduling & Registration

    Customer service reported several complaints about Scheduling and we wonder...
    "How might we create an experience for the attendee where their time is spent enjoying what the conference is providing, rather than spending too much time aimlessly wandering how to register for the next session or find the right one?" We are not providing a solution for our users to register.

    Problem Statement

    Attendees at events can't register for sessions. Their objective is to make the most out of the event by attending the right sessions, visiting the most important exhibits for them and what their company recommends. As a result, the attendee experience is reported to be overwhelming and time consuming.

    Discovery & Research

    By conducting user interviews we were able to determine the pain points of our user base which could lead us to our hypothesis. We conducted 10 interviews with past attendees of different events and 10 interviews with event organizers. We set them up online and were conducted by an interviewer and a note taker. Based on our research and breakdown of user scenarios and stories, we were able to determine the main pain points and wants of our user base:

  • Users want to build out their own personal schedule, where they could curate a list of sessions they were attending. The main goal is to create a registration system for a given session.

  • Users don’t want to jump around as much within the app, and neither do the organizers. They want to have more core features in one area.

  • Inline recommendations to create a more personalized experience, as well as a place where attendees can see how many spots are left or if the session is full.

  • Users want a favorite button to save the sessions they are interested in.

  • Improve the UI of the page.

  • Ideation & Sketching

    Ideation is an important part of the design process. When you have a well defined problem and a comprehensive research is time to ideate possible solutions with the team.
    At this stage of the design process I like to use ideation workshops that help to create flows. The Google Design Sprint is a great way to bring together the entire team and stakeholders to decide how to define the project.
    We decided we would be improving this feature by improving the visuals and adding two new flows, one to register and one to favorite a session.


    Once the main iterations of my designs were done and user testing was completed on wireframes, I created a component-based UI Kit that was based on the Atomic Design Method. This made it easier to break down all the elements into pieces that could be repurposed elsewhere and create consistency as we built out the platform beyond the scheduled area.
    Another reason these components work well with our system is we can easily define what is editable by the client and what’s fixed, creating a fluid system that’s customizable by our UI design team to offer each client a unique product.


    User testing showed positive results, with people being able to register to sessions they wanted quicker. via search or personalized recommendations, as well as filling "Your Calendar" with ease thanks to adding elements via their agenda. Here are the results we achieved by implementing this new concept:

  • Overall satisfaction rate from the monthly attendee's survey increased by 8.3% after we released this enhancement.

  • Apple store rating increased a 7.6% after three months of release.

  • Client's monthly survey satisfaction increased by 6.3% after two months of the release of the new scheduling.

  • Within the first months attendees registered to over one thousand sessions.

  • Thank you for reading!